What Makes A Good Real Estate Logo?

Having a stunning real estate logo won't make you millions. Let's get that part out of the way. Making millions is your job. No-one will do that for you. But there are tools (like a stunning real estate logo) that you will need in your quest. It truly makes your job easier when people:

• See you real estate logo and actually NOTICE it;
• Remember your real estate logo.

Those two things are what we need to aim for.

Getting your logo noticed

You don't need a huge ad budget, just a clever designer. Clever designers do unexpected things. That's the key. If your audience expects a house(ish) logo or a roof-and-chimney logo and your logo is just that, you won't disappoint them - but you won't impress them either.

If you give them something they don't expect, you make them look twice.

Example: Apple Computers. Back in the day when the Apple logo still had those bands of color, it was probably the weirdest logo in existence, but it worked. Computer companies had serious, computer(ish) logos. But one computer company had a multi-colored fruit. Whether people liked it is besides the point. They noticed it.

Getting people to remember your logo

If your logo is unexpected you already have half the battle won, but you also want people to remember your logo.

Don't miss a single opportunity to show your logo. In advertising many companies show their logo several times in a single ad. That's perfectly acceptable. Most people don't even notice the repetition, but the repetition is priceless for establishing the brand in the minds of potential customers.

Use your real estate logo on everything:

• business cards,
• letterheads,
• compliment slips,
• screen savers,
• calendars,
• yard signs,
• desktop backgrounds,
• vehicles,
• clothing,

have it embroidered on your pajamas for crying out loud. Nothing to loose and everything to gain.

And it goes without saying:

If you play around with your real estate logo - a blue logo here, a green one there - you're diluting your brand. Pick a color and stick with it. Don't just pick blue, pick a specific blue. If the logo image is above the company name, put it there every time. Don't put it next to the logo image when the urge strikes you. Brand consistency matters.

Ready to start work on your real estate logo?

Have a look at our pre-designed real estate logos first. They cost less, but don't be fooled. They are all designed from scratch and each one is sold only once. If you can't find a pre-designed logo that's right for your business, consider one of our custom real estate logo packages. With a custom logo you get to tell one of our in-house designers exactly what you have in mind.

If you have any questions that you need answered before ordering, please get in touch!

Pre-Designed Real Estate Logos

Custom Real Estate Logos